Citizen of Nowhere

For hiring managers and search firms

Open to the right seat, where first-party data is central to the business.

I ran data, identity and marketing technology at the NFL and MLB, built the buying side of the same trade at Amazon Ads and Spotify, and led client data strategy inside Publicis and Omnicom. I am open to doing that again in-house, at a league, an agency, a platform or a sports technology company.

Ask for the CV Book 15 minutes

The roles

Four families

Leagues, rights holders and clubs

Chief Data Officer, VP or Head of Data, Identity or Marketing Technology, Head of Fan Data

What I would own: The fan record, the governance that clubs and partners accept, the martech roadmap and the vendor contracts behind it.

Record: NFL, 32 clubs. MLB, 30 clubs.

Agencies and holding companies

SVP or EVP Data and Identity, Head of Data Strategy, sports and entertainment data lead

What I would own: The data and identity proposition, the client builds that prove it, and the pitches that sell it.

Record: Digitas and Samsung, Annalect across 58 EMEA markets, GroupM pitches.

Media owners, platforms and commerce media

Head of Audience or Data Products, Director of Measurement, partnerships leadership

What I would own: Turning a first-party audience into products partners pay for, with measurement they trust.

Record: Spotify, Amazon Ads, Adform.

Sports tech and AI companies

Head of Product, founding product lead, VP Partnerships or Solutions

What I would own: The product that a league or club can adopt, and the route from pilot to enterprise contract.

Record: Adform, Skimlinks, VisualDNA product roles, and the Studio I built.

How I lead

  • Adoption is the product

    In a federation nobody has to use what you build. I make clubs, markets or business units co-authors of the standard, and I measure adoption as the outcome.

  • Governance before platform

    Most stack failures are governance failures that surface eighteen months in. I settle what a fan or customer record is, who owns it and who may act on it, before the contract.

  • I still build

    I write requirements, run the RFP and own the implementation, and I build working systems myself with AI coding agents. The Studio on this site is one of them.

Practicalities

Based
London, with regular time in New York
Work types
Full-time, interim, or fractional through the practice
Level
Director, VP and SVP mandates, or the head of the function
CV
On request, tailored to the role

62

Clubs unified

220M+

Identities resolved

$700K

Data spend cut

+20%

Engagement lift

+40%

YoY audience revenue

58

Markets activated

The full record, role by role What the leagues have said publicly Who I work with