Pricing

Do not compare the fee. Compare the return.

A fan data programme is bought out of a cost budget and judged on a revenue line. The right question is not what a day costs. It is how many real, consented, reachable people the property has at the end of the season that it did not have at the start, and how much of its sponsor income it can now prove.

Compare the return

Illustrative. Runs in your browser. Nothing is sent anywhere.

Records in the estate today

250,000 records across ticketing, app, shop and email

Records per real person today

1.8 records for every one person

Share of people with marketable consent today

30 percent

Sponsor renewals this season

4 renewals

Assumptions (edit them)

Consent uplift from purpose-level capture, percentage points Share of each renewal that can be proven with a match Records per person after identity resolution Renewals with proof that renew at a higher tier, percent

These are starting points for a conversation, not benchmarks. The first engagement replaces every one of them with your own numbers. Nothing here is a promise of a result.

What changes by the end of the season

Real people in the estate: 0; The number that replaces the record count in the board paper.
Marketable people today, then after: 0 to 0; Consent recorded by purpose, checked at the moment anything leaves.
Additional people the club may now reach: +0; Acquired at no media cost. They were already in the building.
Renewals with proof, and renewals that step up: 0 proven, 0 step up; A renewal with a proof report is a different conversation from a renewal with a reach number.

Set the fee against those four lines, not against a day. If the lines do not move for your property, the honest answer is that you should not buy this, and I will say so on the first call.

How it is priced

Four shapes, stated before work starts

Fixed fee per offer

Each offer on the practice page has a scope, a duration and a deliverable, and is priced as one number before it starts. No timesheets, no surprises in month two.

Flat licence per property

Where the platform runs through a season, the property pays one flat annual amount. It does not rise with the number of fans, because a fan count should never be a reason to keep the estate small.

Proof fee per sponsor

Sponsor measurement is priced per sponsor per season, because that is the unit the commercial team sells and renews. It sits on the revenue line, not the technology budget.

Founding terms

Two founding properties each season take the platform at cost in exchange for a case study they approve and a reference call a quarter. Ask whether a place is open.

What is never in the price

No percentage of media spend. The practice is not paid more when a property spends more.
No referral fees from any vendor, and no co-selling. Where I advise a vendor on its product, it is disclosed in writing and I never advise you on a choice where that vendor is in the running.
No per-fan pricing. The estate should grow without the invoice growing with it.

The offers

Full detail on each

First-Party Readiness Diagnostic Three weeks · Starts here
Stack Selection, RFP & Negotiation Eight to twelve weeks
Fractional Head of Data & Identity Two days a week · Embedded
Investor Technical Diligence One to two weeks per target
Clean Room & Partner Measurement Project
Sport-to-Enterprise Sprint Six to eight weeks
AI Builder Sprint Six weeks · Two-person team

Each offer is quoted as one fixed number once the scope is agreed on a first call. The platform licence and the proof fee are quoted per property and per sponsor the same way.

Start here

Bring the numbers you have. The first call replaces the assumptions above with yours.

Book a call What a deployment contains