For investors, owners and the vendors entering sport
The fan data is part of the price. Find out what it is before you pay for it.
New owners inherit a record count and a vendor stack and are told both are assets. Vendors arriving in sport need one reference a boardroom recognises and a route to the club's own partners. Both need an independent view from someone who has bought and built on both sides of the trade and sells neither.
If this sounds familiar
- A data room with a fan count and no way to know how many people it represents.
- A stack whose exit terms nobody read until the sale.
- A product with a sports pilot that never became an enterprise sale.
- A multi-club thesis with no shared data model to make it true.
Season one
Prove, release, measure01 · Prove
For an owner: records per real person, revenue per known fan, and the cost to fix, written for an investment committee with the limits of the review stated in line.
02 · Release
For a vendor: one fan-scale use case at one property, designed so the release checks and the club's partners are part of the build, not an afterthought.
03 · Measure
For both: a result the club will repeat in its own words, because the proof report is theirs to show their sponsors.
The first move
For a deal, two weeks of diligence before the price is set. For a vendor, choose the property first and the use case second; most do it the other way round.
Offers that fit
How it is priced- Investor Technical DiligenceOne to two weeks per target
A signing date with a fan data asset inside the price.
- Sport-to-Enterprise SprintSix to eight weeks
A product that needs a European reference customer that boardrooms recognise.
- Stack Selection, RFP & NegotiationEight to twelve weeks
A CDP, CRM or email contract up for renewal or replacement.
Built, not described
The Studio runs on a real backend with a synthetic club, labelled as such. Named properties appear here when they agree to be named.
The usual objection
“Why not have the vendor assess the stack?”
Because the firm that assesses your stack should not be the firm selling you one. I take no referral fees and no co-selling; where I advise a vendor on its product, it is disclosed in writing on both sides.
Start here