For US mid-market properties
The league office built this for the top of the market. The rest of the market has the same renewal conversation.
Minor league, college, tour and venue-led properties sell the same sponsor the same question the majors do, with a fraction of the staff and no central platform behind them. The buying side has been taught by retail media to ask for incrementality. A reach number no longer closes.
If this sounds familiar
- Ticketing, concessions, retail and the app on four contracts with four fan records.
- A multi-property owner with no shared view of the people who attend more than one.
- Sponsors with purchase data of their own, asking for a match you cannot run.
- A regional media partner selling your fans as an audience you never released.
Season one
Prove, release, measure01 · Prove
One person across the venue's systems, with bought-but-did-not-attend as its own segment, because the gate scan is the signal most properties already have and never use.
02 · Release
Consent-checked, hashed audiences into the sponsor's own seat or the activation tools already on the books. No new ad network, no new data broker.
03 · Measure
The sponsor's purchase data matched against the fans it reached, with small groups withheld, in a two-party match the sponsor's own analysts can audit.
The first move
Start with the sponsor that already has first-party purchase data and a renewal in the next two quarters. That is where proof is cheapest and worth the most.
Offers that fit
How it is priced- First-Party Readiness DiagnosticThree weeks · Starts here
A budget decision on the fan data estate in the next two quarters.
- Clean Room & Partner MeasurementProject
A sponsor renewal that needs proof of return, not a reach number.
- Sport-to-Enterprise SprintSix to eight weeks
A product that needs a European reference customer that boardrooms recognise.
Built, not described
- Lift measurement, incrementality not clicks
- Export by purpose in the formats the ad platforms accept
- The public record from the leagues
The Studio runs on a real backend with a synthetic club, labelled as such. Named properties appear here when they agree to be named.
The usual objection
“We are not big enough for a clean room.”
You are not buying a clean room. You are buying a match that runs on two tables and returns counts, with a floor on group size. It runs on the cloud account you already have and it is priced per sponsor, not per platform.
Start here