Prove who your fans are. Release only what may leave. Measure what sponsors got.

Where your fan data actually is, what it is worth, and the two things blocking it. Scored across the six readiness dimensions and delivered as a sequenced roadmap with opportunity sizing. The paid, deeper counterpart to the First-Party Index.

Typical trigger

A budget decision on the fan data estate in the next two quarters.

You get

A scored roadmap across six dimensions, a retire list with the cost it frees, and the business case.

I need from you

Five to eight stakeholder interviews and read access to the system inventory. No fan records leave your systems.

You buy this when

• A new CCO or CTO who needs to know what the fan data estate is worth before committing a budget.
• A board asking why the CRM spend has not moved revenue per fan.

Requirements, shortlist, commercial terms, and the governance model that has to come with them. I have been on the buying side of every category on the list and I am independent of all of them.

Typical trigger

A CDP, CRM or email contract up for renewal or replacement.

You get

Requirements, a scripted shortlist, negotiated terms and the exit clauses on your data.

I need from you

The current contracts and renewal dates, and one owner on your side.

You buy this when

• A CDP or CRM contract up for renewal, three vendors in the room, and no independent voice.
• A replatform proposal the board cannot evaluate on its own.

Standing in as senior data, identity, or marketing-technology leadership through a build or a transition. For estates that need an operator, not a deck.

Typical trigger

A head of data gap, or a build that has lost its owner.

You get

A roadmap that keeps moving, the vendors managed, and the job description for the permanent hire.

I need from you

Two days a week with the leadership team and the delivery leads.

You buy this when

• A head of data has left mid-build.
• New ownership needs the foundation stood up before the permanent hire.

What the data asset is, what it is not, and what it will cost to fix. Written for an investment committee, with the limits of the review stated in line rather than smoothed away. Investors pay more for predictability, so the memo shows revenue per known fan and a stack with known costs and exit terms.

Typical trigger

A signing date with a fan data asset inside the price.

You get

An investment committee memo: what the asset is and is not, revenue per known fan, stack costs and exit terms, and the cost to fix.

I need from you

Data room access and two management sessions.

You buy this when

• A club or sports-tech target where the fan data is part of the price.
• A portfolio company whose data claims need testing before the next round.

The collaboration architecture that lets you prove activation value to partners and price inventory on data rather than reach alone.

Typical trigger

A sponsor renewal that needs proof of return, not a reach number.

You get

The collaboration design, the partner measurement model, and the rules for what may leave your walls.

I need from you

One partner willing to pilot, and your legal team for the data terms.

You buy this when

• Sponsors asking for proof of activation value at renewal.
• A league or group that must share with partners without moving fan records.

For AI and data companies entering European sport, and the investors behind them. Choose the right property, design one fan-scale use case that moves a line the club cares about, build the proof, and set up the activation so the club introduces you to its own commercial partners. Sport is the route to the enterprise buyer, not the end market.

Typical trigger

A product that needs a European reference customer that boardrooms recognise.

You get

The chosen property, one live use case, and the first enterprise introductions through the club.

I need from you

A product lead and a decision-maker on your commercial side.

You buy this when

• A strong product with no European reference that boardrooms recognise.
• A portfolio company with a sports pilot that never became an enterprise sale.

One workflow in your marketing or fan data team, redesigned before it is automated, then rebuilt with AI by me and one of your marketers working as a two-person team. Built to production rules, with permissions, consent checks and monitoring, and handed over with the operating guide. Measured on cycle time and capacity, not on a demo.

Typical trigger

A marketing or fan data workflow everyone complains about and nobody owns.

You get

The rebuilt workflow in production, before and after cycle times, and the guide your team runs it with.

I need from you

One of your marketers for six weeks, and access to the systems the workflow touches.

You buy this when

• Campaign or audience requests that take a week and should take a day.
• A team that bought AI tools and still works the old way.